The Disruptor Who Transformed Lubricant Sales with Creative Digital Strategies

from Mitch Tarr on Marketing · host Mitch Tarr

From Family Business to E-Commerce: A Deep Dive with Brian McGrath of KHlubesDiscover how a nearly 100-year-old family lubricant business is adapting to modern marketing and ecommerce challenges. In this episode, Brian McGrath shares insights on brand expansion, digital strategies, and navigating agency relationships to stay competitive.In this episode:The history and evolution of Keller Hart, founded during the Great DepressionStrategies for maintaining customer relationships in a niche industrial marketHow private equity influences distributor operationsThe shift from traditional to online sales in the lubricants industrySEO, PPC, and e-commerce tactics for B2B and B2C growthManaging multiple marketing agencies effectivelyThe impact of AI on digital marketing and SEOKPIs for lean marketing departmentsInsights into Shopify limitations for B2B and custom solutionsAdvice on agency selection and the importance of internal commitmentResources & Links:KHlubes.comHubSpotShopifyGoogle AdsMarketoIndustry Distribution MagazinesB2B Ecommerce Insights

Episode metadata supplied by the publisher feed · Published Jun 19, 2026

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The Disruptor Who Transformed Lubricant Sales with Creative Digital Strategies

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