The Dog Business is Booming

Barbara Clarke Ruiz, an activewear designer turned entrepreneur, shares her journey and the launch of her lifestyle brand for dogs called Lick You Silly Products and found success on Amazon. Barbara emphasizes the importance of finding the right suppliers, creating standout packaging, and telling a compelling story to build a successful brand. She also shares advice for creative entrepreneurs and the importance of finding a supportive circle of mentors and advisors. Barbara talks about her love for her job and the importance of listening to your gut and finding time for self-reflection. Barbara emphasizes the value of relationships and staying connected in the industry.