EPISODE · Apr 26, 2021 · 14 MIN
The Donor Engagement Plan
from Real Talk for Real Fundraisers · host Veritus Group
As you know, The Veritus Way of Major Gifts is all about helping you design a structure, so you have the freedom and ability to create authentic relationships with your donors. The main tool we use to develop that structure is our Marketing Impact Chart. Guess what? We’re changing the name of the MIC and in this podcast episode, we tell you what it is and why we’re changing it, along with telling you why this tool has made a significant impact with thousands of front-line fundraisers all around the world. ------------ Download the newly-renamed tool at this link.
What this episode covers
As you know, The Veritus Way of Major Gifts is all about helping you design a structure, so you have the freedom and ability to create authentic relationships with your donors. The main tool we use to develop that structure is our Marketing Impact Chart. Guess what? We’re changing the name of the MIC and in this podcast episode, we tell you what it is and why we’re changing it, along with telling you why this tool has made a significant impact with thousands of front-line fundraisers all around the world. ------------ Download the newly-renamed tool at this link.
NOW PLAYING
The Donor Engagement Plan
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m