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Sep 4, 2026 43 min

The Doorman Fallacy and Appraisers

from The Real Value Podcast Hosted by Blaine Feyen

I was a hotel doorman in Chicago at 21. What I actually did on that job, and why it eventually got replaced by an automatic door, is the exact blueprint for what's happening to real estate appraisers right now. This episode breaks down the Doorman Fallacy: a concept from advertising exec Rory Sutherland about what happens when a business measures the wrong thing. I apply it directly to the appraisal industry; why "reports completed" and "turn time" are the wrong metrics, what November 2026's UAD 3.6 deadline actually means for your business, and the one asset AI can never replicate: accountability. If you're an appraiser, appraisal business owner, or trainee trying to figure out where you stand as AI reshapes this industry, this episode gives you the framework, and a specific assignment to act on this week. Building the right side of your value into an actual business is what we do every week inside The Coaching Academy. Free month: CoachBlaine.com/freemonth Watch the YouTube version of this episode at: The Doorman Fallacy and Appraisers-video version

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This episode is 43 minutes long.

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This episode was published on September 4, 2026.

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