EPISODE · Sep 15, 2021 · 28 MIN
The Do's and Don’ts of Luxury Real Estate Marketing with David Collins
from Estate of Mind — The Art of Selling Luxury Real Estate · host David Collins, Diane Hartley
Topics covered and questions you’ll uncover during this episode:Why it pays to take your time bringing a home to market versus rushing to get it listed and soldHow to overcome the “have you sold anything in this neighborhood?” question — even if you haven’tThe importance of giving prospects branded, data-driven market informationThe reason you should stick with your branding, even if you’re ready for a changeWhy postcards aren’t helping your marketing strategy and what to use insteadResources mentioned within the episode:Supreme AuctionsREAL MarketingThe Institute for Luxury Home MarketingLuxury Market Report
What this episode covers
What’s the difference between an average luxury real estate marketing strategy and one that positions you as a dominant force in your market? In this episode, Institute President Diane Hartley is joined by REAL Marketing Founder David Collins to dig into what a truly effective luxury real estate marketing strategy looks like — and what to avoid. David brings more than two decades of real estate marketing experience to the discussion, and provides specific and actionable insights into how you can choose a target market and outplay the competition.
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The Do's and Don’ts of Luxury Real Estate Marketing with David Collins
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