EPISODE · Sep 15, 2021 · 28 MIN
The Do's and Don’ts of Luxury Real Estate Marketing with David Collins
from Estate of Mind — The Art of Selling Luxury Real Estate · host David Collins, Diane Hartley
Topics covered and questions you’ll uncover during this episode:Why it pays to take your time bringing a home to market versus rushing to get it listed and soldHow to overcome the “have you sold anything in this neighborhood?” question — even if you haven’tThe importance of giving prospects branded, data-driven market informationThe reason you should stick with your branding, even if you’re ready for a changeWhy postcards aren’t helping your marketing strategy and what to use insteadResources mentioned within the episode:Supreme AuctionsREAL MarketingThe Institute for Luxury Home MarketingLuxury Market Report
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What this episode covers
What’s the difference between an average luxury real estate marketing strategy and one that positions you as a dominant force in your market? In this episode, Institute President Diane Hartley is joined by REAL Marketing Founder David Collins to dig into what a truly effective luxury real estate marketing strategy looks like — and what to avoid. David brings more than two decades of real estate marketing experience to the discussion, and provides specific and actionable insights into how you can choose a target market and outplay the competition.
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The Do's and Don’ts of Luxury Real Estate Marketing with David Collins
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