The Dos and Don'ts of MarTech: A Fireside Chat with Francesco Federico, Executive Director of Global Marketing at JLL

from Marketing Engagement Examples of Excellence · host EngageMarTech.com

For a while now we hear that the role of CIOs and CMOs are converging, but what does it mean? We will discuss how the integration of smart technology can generate growth by modernising the marketing function and delivering those efficiencies of scale, necessary to deliver the personalisation customers expect today.

Episode metadata supplied by the publisher feed · Published Mar 30, 2023

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The Dos and Don'ts of MarTech: A Fireside Chat with Francesco Federico, Executive Director of Global Marketing at JLL

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