The Double Reckoning: Is Advertising Ready for the Agentic Era?

Advertising looks like one of the world’s most digitised industries. But while software transformed how media is bought, much of the actual work still runs on emails, spreadsheets, decks and manual processes.In the first episode of The Prompt & The Pitch, Sean and Cameron explore why advertising is now facing two revolutions at once: software finally changing the work, just as AI makes intelligence and judgement far more accessible.They discuss:Why software ate the ad spend, but not the workThe agency business model’s incentive problemWhat agencies actually sell when judgement is no longer scarceHow companies can turn their knowledge and data into a genuine advantageWhat advertising can learn from AI-native legal technologyWhy agentic buying could reshape AdTech and programmaticCameron and Sean’s predictions for the industry’s next few yearsThe old advertising model is under pressure. The question is what replaces it.