The Download - 2nd May 2025

Alright, we’re doing this... introducing The Download!A wrap-up of the most interesting changes in eCommerce this week with Nathan Bush and a mystery guest. This episode was recorded live on Friday inside the Add To Cart CAMPUS Community — it’s live, raw and a bit loose… a bit different to our usual eps!This week we cover:AI and shopping: ChatGPT is now showing shopping results. Is this the beginning of the end for product discovery as we know it, or just another overhyped moment?Why online retail feels boring right now and what we can do about it. Criteo has confirmed it with new research.Why attribution is broken: We dig into guesstimation, misleading dashboards, and a simpler approach using Marketing Efficiency Ratio (MER).How to filter the AI noise: Tools, tactics, and how to avoid falling into yet another LinkedIn-hyped rabbit hole.What actually makes a strong brand — and how loyalty can override logic (even if you’re being overcharged).Plus, a preview of our upcoming Meta Bootcamp and all the fun stuff happening at Retail Fest — including trivia, panels and a Gold Coast bogan dress-up.Mentioned in this episode:Join the Add To Cart CAMPUS CommunityRegister for Meta Bootcamp (starts June 9)Add To Cart Trivia at Retail FestCriteo's Boring Retail ReportRetail Fest Transitional TicketsTracksuit – brand trackingTriple Whale – eCommerce attribution and analyticsFYXER – AI email assistantPerplexity – AI research toolAll Marketers Are Liars – Seth GodinWant to join the live session next Friday?If you’re a CAMPUS member, we’d love you to come along. Bring a story, a soapbox moment or just hang out and listen in.Not a member yet? Join for free here.Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community