The downside of 'maxxing' every aspect of your life

You can't go anywhere online without being pressured to optimise your life in some way.Want to improve your appearance? Try #looksmaxxingWant to boost your chance of getting pregnant? #fertilitymaxxingOr maybe your gut needs #fibremaxxing?This pressure to optimise every aspect of life is not only changing us as individuals, it's also having a flattening effect on art, culture and design.