The Drink Startup Taking On Coca-Cola & Red Bull

What begins as a personal crisis quickly turns into a leap of faith. For Olivia Ferdi, everything changed seven weeks before her wedding, when a serious ACL injury forced her to confront her health, and her future, head on.In this episode, Olivia shares how that moment sparked an immediate decision to walk away from a career in law and commit fully to building something of her own. She takes us behind the scenes of the early days of TRIP, from a chance meeting with a Selfridges PA at a vegan market to stacking cans floor-to-ceiling in her living room, and even launching the first-ever Deliveroo store from home during COVID.Olivia also reflects on the realities of starting with no safety net, why having “skin in the game” matters, and the importance of not letting so-called best practice talk you out of your own instincts. It’s a story about trust, navigating uncertainty, and what can happen when you back yourself fully and unapologetically, even when the path ahead isn’t clear.IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au  Hosted on Acast. See acast.com/privacy for more information.