The Driver Behind Sarasota Ford’s Boldest Moves (Episode 7 ft. Elesia Vera)

Welcome back to the chaos (this time it comes with dance battles, dealership dads, and a whole lot of Fergalicious).In this episode we sit down with Elesia Vera, the social media manager behind Sarasota Ford, the dealership that decided car buying should actually be fun. Instead of stiff sales pitches and awkward handshakes, they are building a community on TikTok and Instagram where customers show up asking about dance moves before truck models.Elesia takes us inside how she convinced leadership to embrace the wild side, got an entire sales team of dads to learn choreography, and turned Sarasota Ford into a local content machine where fan clubs, bloopers, and Beyoncé all have a place on the lot.🚙 Inside this episode:- Why Sarasota Ford wants to break the “dealership stigma” before you even step on the lot- How Elesia got a team of dads to dance to Fergalicious without blinking- The balance between corporate polish and viral fun- What happens when your sales team starts trending and customers show up quoting TikTok- Sneak peek into what’s next (think bloopers, dad energy, and fun-meets-educational content)This episode is perfect for marketers, social media managers, and business leaders who want to see how creativity can drive real results in even the most traditional industries. It is also for anyone who loves a good Fergie moment, believes work should be fun, and wants proof that dancing can actually sell cars.