The Driving Force Behind Business and Social Trends and How They Affect You

What was the driving force behind Barack Obama's reelection? Why is Congress in turmoil? How is this all related to when President Lincoln was in office? The answers can be found in trends that have been repeated for centuries according to new research by best-selling author Roy. H. Williams in his new book, “Pendulum: How Past Generations Shape Our Present and Predict Our Future." According to "Pendulum," politics, manners, humor, sexuality, wealth, and even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable. Roy explains how business people, entrepreneurs and marketers can utilize these shifts to the fullest.