the drunk monopoly: why the world is rigged against non-alc (and how to win anyways)

The non-alcoholic space is booming—but make no mistake, the game is still rigged. In this episode, Marina exposes the power structures keeping non-alc brands stuck on the sidelines and what it really takes to win. We unpack how the alcohol industry controls distribution, funding, and even social norms—while quietly investing in non-alc products to keep control. You'll learn the psychology behind why drink culture is so hard to break—and how non-alc brands can use that exact psychology to build something magnetic. Whether you're building a bottle shop, launching a beverage, or just tired of being underestimated, this episode will give you the fire (and strategy) to play bigger. This is your permission slip to disrupt. Ready to make waves? Bula Boss is officially open. 🎯 Join the movement: www.marinamars.com/bulaboss