The Dumb Sales Mistake every founder will make this year

Founders Hike details:https://phil-graham.com/the-founders-hike/Most business owners think they’re selling a product or service.They’re not.They’re actually competing against every other option their market is considering - competitors, alternatives, DIY solutions, and “doing nothing.”In this video, I break down the #1 sales mistake that quietly costs business owners tens of thousands each year and show you how to fix it using competitive positioning, smarter messaging, and contrast-based selling.You’ll learn:• Why traditional sales pitches fail• How buyers really compare you to competitors• How to identify flaws in other market options• How to position your offer as the obvious choice• How to shorten sales cycles and close faster• How to win more sales without discountingWhether you’re an entrepreneur, coach, consultant, or business owner struggling with slow sales or intense competition, this episode will change how you sell.