The Dutch market, fast moving consumer goods and thoughts on the Metaverse - Niels Onkenhout

Niels Onkenhout, CEO of Nederlandse Loterij sat down with SBC Global Relationships Director Kelly Kehn, for a fascinating discussion on the current state of the newly regulated Dutch market, Niels' position as CEO of the incumbent, and handling new competition. Niels and Kelly also discussed Niels' role models, creating a culture, his thoughts on responsible gambling and the legacy he'd like to leave, his transition from fast moving consumer goods to the online betting industry, and his thoughts on NFTs and the Metaverse. 00:00 |  Intro00:42 |  Overview of the newly regulated Dutch market01:48 |  Handling new competition03:48 |  Understanding the customer base05:29 |  Responsibilities07:27 |  Niels' background10:31 |  Fast moving consumer goods to gambling12:13 |  Creating culture14:57 |  Sporting heroes and Olympic ambassadors16:42 |  Niels' Role-models 17:18 |  Impact19:44 |  NFT's & the Metaverse21:28 |  Outro