The Dynamic Manager's Guide To Marketing: How To Create And Nurture Your Best Customers by Dave Donelson

To grow your business, add “People” to Product, Price, Place, and Promotion, the classic elements of marketing. Dave Donelson will show you how to attract their attention, persuade them to buy, and ensure their satisfaction with people skills--the heart of successful marketing. Learn what makes your customers tick, why they buy from you or your competitors, and how to make them customers for life.