The E-Myth Revisited Why Most Small Businesses Don't Work and What to Do About It Michael E. Gerber

Many people dream of quitting a job and becoming their own boss by starting a business. A million new businesses are started each year, but 40 percent fail within the first year and 80 percent fail within five years. Underlying the high failure rate are persistent romantic notions about how businesses are born and what it takes to succeed.In The E-Myth Revisited, Michael E. Gerber explains how focusing solely on the product undermines new businesses and just trying to work harder undermines new businesses. The right approach is to view your business like a franchise—to systematize operations so that it no longer relies on you. This thirty-year-old classic is a part-practical and part-philosophical guide to conceptualizing and starting a business.