The Earned Media Strategy Top Entrepreneurs Need with Julie Lokun, J.D.

What if the visibility strategy you're betting on is actually keeping you invisible?Julie Lokun, J.D., went from law school labor pains to building Chicago's premier visibility summit, but her journey revealed a controversial truth that most entrepreneurs refuse to accept. While everyone chases followers and engagement, there's a completely different game being played by those who actually dominate their industries.Here's what makes this conversation urgent: Julie works with everyone from Fortune 500 companies to White House insiders, and she's watched countless businesses waste years on the wrong platform. The answer? It's not about posting more. It's about something most people have completely abandoned.What happened when she shifted her entire strategy away from what "everyone knows works"? And why does she call social media "the lowest hanging fruit" that actually keeps you stuck?Plus, discover what makes Cre8tiveCon different from every other conference you've attended, and why networking might be the only thing you're actually taking home from most events.Tune in to discover the earned media secrets that traditional PR has been gatekeeping from entrepreneurs.Connect with Julie Loken:Visit: https://themediacastters.comCre8tiveCon: https://cre8tivecon.comStay connected!Subscribe to newsletter for:Early access to upcoming episodes and eventsExpanded strategies and resourcesDirect connection with Sheila for questions and supportSubscribe to the Newsletter: https://fivemilestones.kit.com/newsletter Connect on LinkedIn:https://www.linkedin.com/in/sheilaslick/ Subscribe on YouTube: https://www.youtube.com/@fivemilestonesFor more information, visit:Sheila Slick: https://sheilaslick.comFive Milestones: https://fivemilestones.com/show/Sponsored by: https://PodToBook.ai | Turn Your Podcast Conversations into a Book