The Easy Way to Sell Merchants on Value

"Selling on Value" is the big buzz word in merchant services, but many agents and ISOs still struggle to take the first steps in that direction. Today, I am presenting the easiest possible value sell for a merchant services professional. I would like to thank Valor Paytech for working with me on this one. We discuss their "Engage my Customer" feature and how to roll it into your Dual Pricing presentation.