The Economics of Luxury Watches — with Dr. Brendan Cunningham

Dr. Brendan Cunningham joins us to unpack the economic, cultural, and marketing engines that drive the global watch industry.Topics include:• How luxury watch brands create desire• The political economy of watchmaking• Why marketing shapes value more than scarcity• The rise of global watch culture• How the watch industry mirrors geopolitical shiftsThis is a masterclass in understanding how the watch world really works.📚 FOLLOW BRENDAN CUNNINGHAM: Horolonomics — https://horolonomics.com/📌 Subscribe for deep-dive conversations every week.Follow on Instagram:https://www.instagram.com/shipoli_e/ #WatchEconomy #Watches #politics #history #economics #marketing #LuxuryWatches #MarketingStrategy #Horology #WatchesAndPoliticsBrendan Cunningham:Dive into the world of horological economics and watch industry history with Dr. Brendan Cunningham! In this interview, we explore topics ranging from the economics of Rolex to legendary watch moment stories and foundational horological literature. Below, you’ll find direct links and resources for everything covered—enjoy discovering more about the people, brands, and events shaping horology!Featured Topics & Resources1. Dr. Brendan Cunningham’s Website: Horolonomics2. Selling the Crown: The Secret History of Marketing Rolex (Amazon)3. WatchLibrary.org4. Disrupting Time (Amazon)5. Rolex’s Hans Wilsdorf, Mercedes Gleitze & The Iconic 1927 Swimming Endorsement Ad6. RedBar Collectors Group7.  Watches and Wonders Official8. Barack Obama’s Watches – OnTheDash9. Omega: “The First Watch to Go to the Moon”—Astronauts & Cosmonauts