The Economist is working on a website for the 'two-track web' (one for us, one for AI)

This week, we look at the concept of a two-track internet, something floated in a recent article in Digiday about work taking place at The Economist.We dive into the complexities of creating a web environment that caters to both human and AI users, highlighting the need for a strategic shift in website design and content presentation.TakeawaysTwo-track internetAI experience Tone of voice is a trust signalAI chatbots may struggle to convey a brand's tone of voiceChapters00:00 Introduction to the Two Track Internet01:31 The Economist's Case Study on AI and Content05:41 Exploring AI Experience vs User Experience08:01 The concept of AIX (AI Experience)10:59 Designing for Two Different Audiences16:13 Two-track vs one-track web25:46 Can AI agents drive trust?32:03 Navigating Google's Guidelines for Brands36:43 The Future of AI and Brand Representation43:03 The Impact of AI on Advertising and Monetisation