The Economist: The Value in Magazine and Content Brands

Paul Rossi is the President of The Economist Group, the leading source analysis on international business and world affairs. He shares his thoughts on the current state of the magazine, the growth of content platforms, and collaboration. Read more: http://technologyadvice.com/blog/marketing/creating-value-for-content-brands/ Find out more about the Economist Group: http://www.economistgroup.com