The Editorial Strategy Behind Great Content, with Christopher Lott

Higher education is full of incredible stories. The challenge isn't finding them. It's telling them in a way that people actually care about. In this episode of the Education Marketing Leader, I sit down with my Stamats colleague, Christopher Lott, Senior Digital Writer, to explore the editorial strategy behind content that connects with students, alumni, faculty, and communities. Chris brings decades of experience in journalism and higher education, and throughout our conversation, he shares practical advice for marketers who are trying to do more with less while creating meaningful content that stands out in an increasingly noisy world. We discuss: ✔️ Why knowing your audience is still the foundation of great storytelling ✔️ How to translate complex academic and research topics into stories people understand ✔️ Lessons learned from interviewing faculty, researchers, and healthcare experts ✔️ Why AI can be a helpful tool, but should never replace human curiosity and editorial judgment ✔️ How higher ed marketers can improve quality without burning themselves out ✔️ Why gratitude and relationships are at the heart of meaningful work One of my favorite takeaways from our conversation: "Don't write for robots. Write for people." If you're responsible for content, communications, enrollment marketing, or storytelling in higher education, I think you'll find plenty of ideas you can put into practice right away. 🎙️ About Christopher Lott Christopher is Senior Digital Writer at Stamats, where he develops content strategies and creates stories for colleges, universities, and healthcare organizations. With a background in journalism and more than 15 years in higher education marketing, he helps institutions connect with audiences through authentic storytelling. 📩 Connect with Christopher: [email protected] #HigherEdMarketing #ContentMarketing #Storytelling #EnrollmentMarketing #HigherEducation #EducationMarketingLeader #Stamats #ContentStrategy #MarketingLeadership