The effect of deepfake political ads on our elections

Political ads dominate the airwaves and our social media pages during election season -- that's nothing new. What is new, however, is the growing prevalence of AI deepfake ads. New research from Utah Valley University finds that voters aren't very good at distinguishing fake ads from real ones. And that's causing some real issues as we move towards election day. In fact, deepfake videos received equal or even higher credibility scores than their real counterparts... meaning voters often think a deepfake AI video is legitimate, while the real one is not. Director of the Emerging Tech Policy Lab at UVU, Brandon Amacher, joins the show to explain the study.