The effects of seasonality on your PPC plan

from Beyond the Cart · host Nora Lahl, Clay Patterson

In today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality.Today's Topics: Advertising highly seasonal productsCustomer engagementFollowing your audience (1-800-FLOWERS)Weather-driven seasonalityYour first year of digital adsRevving up digital ad spendCommunicating with operations

Episode metadata supplied by the publisher feed · Published Jun 7, 2022

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This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.

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The effects of seasonality on your PPC plan

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This episode is 26 minutes long.

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This episode was published on June 7, 2022.

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