The Efficiency Dividend | Why 6% Real Estate Commissions No Longer Make Sense

from Confidential Remarks · host Steven Koleno

Buyers have moved online.Marketing is algorithmic.Transactions are digitized.So why are sellers still paying for a 1990s cost structure?In this episode, we break down:• Why real estate should operate like a logistics company• The analogue fallacy of open houses and legacy marketing• Friction vs. flow in modern transactions• The math behind the 1% listing model• How sellers can retain more equity through structural efficiencyWhen you remove friction, you lower cost.When you lower cost, the seller should benefit.That difference is the Efficiency Dividend.This isn’t about discounting.It’s about structural intelligence.List Smart. Save Equity.#ConfidentialRemarks #Episode49 #RealEstate #RealEstateInnovation #Leadership

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This episode is 6 minutes long.

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This episode was published on February 22, 2026.

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