EPISODE · Jun 1, 2026 · 37 MIN
The Eisenhower Matrix: Sort Your Chaotic To-Do List in 30 Minutes or Less
from Big Bad Marketing Podcast · host Big Bad Marketing
Your to-do list is out of control. Papers falling out of your notebook, sticky notes everywhere, tasks you've been carrying over for weeks that you'll never actually do.We get it. We're right there with you.In this episode, we're breaking down the Eisenhower Matrix. It's a simple four-quadrant system that helps you sort through the chaos and figure out what to work on right now, what to schedule, what to delegate, and (here's the best part) what to just delete from your list entirely.In this episode, we cover:What the Eisenhower Matrix is and why it works when you're overwhelmedHow to set up the four quadrants (urgent vs. not urgent, important vs. not important)Why you need to get clear on your goals before you even start sorting your listReal examples of what belongs in each quadrant, from client work to matching dog outfitsThe "important but not urgent" quadrant: where most business owners get stuck (and how to fix it)How to know when something should be delegated vs. deletedThe 15 to 30-minute process for getting everything out of your head and into the right boxWhy overthinking this exercise means you're doing it wrongLinks + resources mentioned in this episode:Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletterTake our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz
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The Eisenhower Matrix: Sort Your Chaotic To-Do List in 30 Minutes or Less
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