The Email Marketing Show 2022 - Our Favourite Moments

What a year 2022 has been! We have loved delivering the Email Marketing Show week after week, and for the last (Email Marketing) Wednesday of the year, we thought we'd share some of our favourite moments from this past year. There were too many to choose from, but we're sure you'll enjoy the little snippets we've chosen for you. In fact, we absolutely dare you to listen to this without laughing along and experiencing FOMO (if you're not a League member just yet). Enjoy! (And if you have any favourite bits, come and tell us in our Facebook group or on Instagram!)SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.(1:23) 12 Things That We Use On Stage That Help Our Email Marketing.(2:32) Grab people's attention and generate engagement to keep people's attention.(4:59) Tell stories and paint pictures in people's brains.(6:54) How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)(12:54) Why you need to get back to your email marketing (if you've fallen off the wagon).(15:01) Comedian’s Secrets to Storytelling - With Kevin Rogers.(17:50) The joke formula in comedy (and marketing).(21:19) Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League.(22:52) They have fresh ideas, templates, and an automated email engine. (23:52) They get excited about Email Marketing Wednesday. (26:07) People are in a love square with Rob and Kennedy and get told off for saying they have a small list.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 12 Things That We Use On Stage That Help Our Email MarketingWe opened up with some snippets from episode 12 Things That We Use On Stage That Help Our Email Marketing. This is a particular favourite of ours as we talk about some of the strategies that we use in our other careers as a Stage Hypnotist (Rob) and a Mind Reader (Kennedy) that also impact our email marketing. We teach (and do) psychology-driven email marketing, and there are things that we do on stage that we directly apply to our email marketing. Here are some snippets from the episode.Grab people's attentionWith your email marketing, you want to ensure you have the attention of your audience, just like we do on stage. If you don't have people's attention at the beginning of the show or at the start of your relationship with your subscribers, they’re going to talk all the way through (at a show) or not pay attention. And you don't want that – you want their attention.So how do you do it? First of all, you show up with something that’s attention-grabbing. In the world of email marketing, this is done by giving people a promise when they first opt-in and making sure you deliver on that promise. And the first thing you have to always deliver on is your name – it needs to be the same whose list people subscribed to. We see that mistake a lot with business owners using a different name in their emails compared to what they have on their website.Generate engagement and keep people's attentionAnother tip we have for you is to grab and keep attention through subject lines. They set an expectation, they grab someone's attention right from the start, and they help you keep it. When it comes to our shows, for example, we keep people’s attention by making sure our events are fast-paced and interesting. If we used a boring, corporate voice with no personality, people’s attention would immediately drop.So keep it pacey, get to the point, stop waffling, and don’t give people too many things to think about at once. That’s why we suggest  you don’t put too many points or offers in one email – one email is one offer, just like on stage you give one instruction at the time. Otherwise, it gets confusing and people can’t keep up or remember, so they don’t do anything. It's about being clear in your instructions to keep people engaged.Tell stories and paint pictures in people's brainsWe talk about this a lot. On stage, Rob, for example, will paint a picture and create a story to give people suggestions about what he's asking them to do. He talks them through the narrative of a story so they can paint that picture in their brain. And he does it that way because stories allow people to make connections that are emotional, real, and interesting.So you could build stories around how your product or service was created, how it can be used, or how it should never be used (that would be interesting!). Or maybe you could create a story around why your business is more credible than others.As entertainers, we use stories to get people to emotionally buy into what we’re about to demonstrate on stage. So if you want to do the same, show them something or let them see something in your business.How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)Another favourite episode is one we aired in September 2022 called How To Get Back On The Email Wagon When You Fall Off (Back To School Edition). It's one full of laughter and failed analogies (we mention diets, pencil cases, "the Dreaded Dentist", tax returns - you name it). But if you want to find out why Rob is not a psychopath (who still ends up pear-shaped) and why Kennedy is crying and his glasses are falling off his face, it's one to fully enjoy. And yes, there was some actual value in that episode too. Here it goes...Why you need to get back to your email marketingHave you fallen off the email marketing wagon lately? We all start with the best intentions – and not just with email marketing. But often life gets in the way, and it's easy to drop the ball. Now it's time to get back to it though – just like children are heading back to school!You see, we call this “the Dreaded Dentist”. Because we've all been there – you go to the dentist, and you're told you haven't been in too long, you've left things too late, and now there's a lot that needs fixing.And that's just how it is with most things – the longer you put something off, the more you dread re-starting it and the harder it's going to feel. Getting back to your email marketing feels hard today because you've already left it for too long. But keep leaving it, and it'll be even harder! And while you're not sending emails, your list is eroding. So you need to get back into the game. And the good news is that the thought of doing it is probably scarier than the thing itself – this feeling you're sitting in right now is the worst you're going to experience. But you can escape this and feel in control again. Because if you don't, you're keeping yourself stuck. So don't wait until the job on the dentist chair becomes huge – get on top of this now. Comedian’s Secrets to Storytelling - With Kevin RogersHere's another favourite episode of ours - Comedian’s Secrets to Storytelling – With Kevin Rogers. If you want to find out what happens when you add another showman to the equation - and someone who also uses his skills and experience to write compelling content, this episode is the one. And it's definitely one of those full of laughter AND amazing value. Does your origin story matter? Should you share your origin story? Do people even care? Kevin Rogers tells us that our audience cares about our origin story more than we think! Just because we've heard it or shared it a million times, and we now think it's irrelevant, it's far from it! As marketers, we need to share our origin stories, go deep into them, and find different angles and places to tell them (or different parts of them). Marketing is storytelling, so this is crucial! Is your origin story really about YOU? We've all heard that your marketing and copy always have to be about the customer and not about you. So how do you strike this balance between telling your story and making it interesting and relevant to your audience?When you're writing copy, imagine almost having a two-way conversation with your audience. You hold one side...