The Emergence of CCO-Plus: Eleanor Hawkins on Comms’ Steady

In this episode of PodCatalyst, we sit down with Axiosreporter Eleanor Hawkins to talk about what’s really changingin the world of comms and what’s just noise. Eleanor shares how her background in politics and corporate communications shapes the way she covers the industry, and why more companies are getting serious about who they’re trying to reach instead of talking to everyone.She also walks through the rise of the CCO‑plus role, whycomms leaders are getting more visibility (and better compensation), and what that means for teams on the ground. Plus, Eleanor offers a candid take on AI: whereit’s actually helping teams and why 2026 will be about proving its value, not just experimenting with it.Eleanor Hawkins is a communications strategist and writerat Axios. She authors the weekly Axios Communicators newsletter and covers topics and trends that impact how leaders, brands and employers communicate.++++++++++++++LINKS Connect With IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst