THE EMOTION ECONOMY: Why Selling Feelings Beats Selling Products (Ep. 011)

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/What happens when pumpkin spice, reality TV, and psychographics collide? This episode dishes out spicy takes on positioning, brand triggers, and why authenticity converts faster than any “perfect” product launch.What You’ll Learn:How to use seasonal or cultural triggers (like pumpkin spice) to drive product demandWhy psychographics beat demographics when building a brand that convertsThe role of authenticity and reality TV energy in creating trust and audience growthTimestamps:00:00 - Introduction 02:15 – Pumpkin spice as a marketing masterclass 06:45 – Caramel macchiato & the power of positioning 10:20 – Using external triggers to fuel sales 15:30 – Selling emotion vs. selling the product 18:40 – Psychographics vs. demographics in funnels 28:10 – Reality TV & influencer branding lessons 33:45 – Kevin Ashton, TikTok sorority chef & authenticity in content 41:20 – Building in public vs. perfectionism in marketingReferences & Resources:StarbucksLove Island (reality TV)Kardashians / Keeping Up with the KardashiansLisa Vanderpump (Vanderpump Rules, Wolf restaurant)Kevin Ashton (TikTok sorority chef)ManyChatSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com