The Emotion Metric: Ben Valenta on Measuring Connection in Sports and Culture

Sports fandom is fundamentally about community building and social connections, serving as a powerful indicator of broader social engagement and consumer behavior. In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Ben Valenta, Senior Vice President of Strategy at Fox Sports and co-author of "Fans Have More Friends," to explore how sports fandom creates meaningful social bonds and what this means for businesses and brands.