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The Emotional Power of Hyperlocal Data

EPISODE · Sep 2, 2022

The Emotional Power of Hyperlocal Data

from Climify · host Marc O'Brien

What convinces someone to commit to climate action? Why isn’t the terrifying data enough for some? Politics? Religion? Geography? Culture? Do we need better design? All of the above. Scientist and information designer Gabrielle Mérite explains why if you want to help convince people to act on the climate you want to connect to their culture and community, and maybe not mention the word climate at all.

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The Emotional Power of Hyperlocal Data

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