The Enchanted Deck With Store Owner, Jon

Editor’s Note: The store owner, Jon, has told us The Enchanted Deck is no longer running. However, he says he would like to have it up and running again at some point in the future. We’ll be sure to let you know if we receive any updates.In this episode, we’re talking with Jon, owner ofThe Enchanted Deck - an online-only store. However, he does hope to have a brick-and-mortar store in the future; potentially within the next couple of years.In July of 2023, Jon would stream on Twitch with a “rip and ship” concept selling packs of cards Pokemon cards. However, in January of 2024, The Enchanted Deck was born as an online store, but now he was selling various TCGs. Having worked as a salesman for Best Buy for 10 years, Jon feels he has the experience required to acquire customers and learn what they want.While Jon doesn’t face the overhead a brick-and-mortar store would, he does face the difficulty of acquiring products from distributors. Because he’s an online-only store, Jon says that acquiring said products is limited. Initially, he was only able to buy Pokemon products. While distributors have asked when he will open a store, Jon said they he wants to do it the right way when it becomes a reality. One of those things he wants is to make sure his store would be WPN-ready from the get-go.Being a new dad and having a full-time job, in addition to running The Enchanted Deck makes it difficult to consider opening a brick-and-mortar store at the current time. However, Jon does participate in conventions that he can afford to go to, to get the name out there regarding his business. He’s also noticed that online “buy, sell, and trade” Facebook groups have been a great way to attract new customers and build relationships. Additionally, Jon utilizes online ads to grow the business and is constantly updating his website to make it as easy to use as possible for his customers.