The End of Competitive Advantage by Rita Gunther McGrath, Alex Gourlay - foreword

https://thebookvoice.com/podcasts/2/audible/96248 to listen full audiobooks. Title: The End of Competitive Advantage Author: Rita Gunther McGrath, Alex Gourlay - foreword Narrator: Teri Schnaubelt Format: mp3 Length: 5 hrs and 56 mins Release date: 12-24-19 Ratings: 4.5 out of 5 stars, 26 ratings Genres: Forecasting & Strategic Planning Publisher's Summary: Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea - that the purpose of strategy is to achieve a sustainable competitive advantage.