The End of the COVID Hangover: Reid CEO Rob Akam | The BikeBiz Podcast #2

Is the "long COVID hangover" finally over for the bike trade? 🚲In this episode, host Pedro Couto Lopes sits down with Rob Akam, CEO of Reid, to discuss the brand’s strategic return to the UK market and the roadmap for 2026. Rob shares why he believes the industry is entering a "clean slate" phase and reveals how Reid is using AI to supercharge global productivity and trend analysis.We discuss:✅ The 2026 Clean Slate: Why the inventory struggle is finally behind us.✅ AI in the Trade: Using tech for trend analysis and better business operations.✅ The Mission: Making e-mobility safe, accessible, and high-quality for everyone.✅ Global Growth: Insights from shipping 150,000 units annually across 25 markets."Stop making people think they’re not cyclists if they’re not in head-to-toe gear on an £8,000 bike. The everyday rider is the true engine of this industry." — Rob AkamProudly supported by our headline partners at Reid.