The End of the Light Beer Wars

Don’t call it a comeback, listener, but today Maureen Ogle is making her triumphant Taplines return to take us back to the frontlines of the Light Beer Wars, that ferocious 20th-century struggle for swill-based supremacy between America’s emerging macrobrewers. After talking about how Philip Morris and the Original Lite Beer from Miller hit the brewing industry like a less-filling freight train in the mid-’70s in our first outing, this episode is all about the second half of the conflict, after Schlitz went down swinging, and big bad Anheuser-Busch got involved in earnest. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.