The End of the Nudge Era? Unpacking 'It's On You'

This episode explores a powerful critique of the behavioral science 'nudge' movement by its own architects, Nick Chater and George Loewenstein. They argue that the field's intense focus on individual-level interventions (the 'i-frame') has inadvertently made it an 'unwitting accomplice' to corporate interests, diverting attention from crucial systemic solutions (the 's-frame'). Listeners will learn how this approach can hinder progress on major issues and has historical roots in corporate strategies to avoid regulation.