The enduring and evolving ‘craft’ of customer support - Interview with Nick Francis

Today’s episode of the Punk CX podcast features Nick Francis, one of the co-founders of Help Scout, a leading customer support platform, who after operating as the CEO for the last 15 years stepped back from the position in late 2025 and has now moved into the Chairman role. I first talked to Nick on the podcast back in 2017 and he joins me today to talk about his time as CEO at Help Scout, some of the biggest challenges he faced during his tenure, the lessons he learned, the ‘craft’ of customer support, and with the emergence and rapid evolution of AI-powered technology, how he sees support evolving in the coming years. This interview follows on from my recent interview – How executives can turn fragmented CX efforts into enterprise-wide customer obsession – Interview with Ray Gerber – and is number 578 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.