The Engagement Trap: Why Great Art Doesn't Chase Attention

What happens when a company—or an artist—starts optimizing for engagement instead of trust?In this solo episode, I unpack why Netflix's biggest competitive advantage isn't its algorithms or its catalog, but the relationship it has with its audience. That same tension exists in music, where creators are constantly tempted to simplify, explain, and optimize their work for platforms that reward attention over originality.We talk about the difference between commodities and premium brands, why record labels used to function as curators, how streaming changed the value of recorded music, and why the best songwriters refuse to sand off the very edges that make their work memorable.Ultimately, this episode is about resisting the pressure to make art that's easier to consume—and instead making work that's harder to forget.New Episodes every Tuesday.Find the host Troy Cartwright on Twitter, Instagram.  Social Channels for Ten Year Town:YoutubeFacebookInstagramTwitterTikTokThis podcast was produced by Ben VanMaarth. Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.  Additional music for this episode was composed by Thomas Ventura. Artwork design by Brad Vetter. Creative Direction by Mary Lucille Noah.