The Entertainer's campaign focuses on our kids charming o...

What this episode covers

With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 41 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on April 5, 2025.

What is this episode about?

With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were...

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