The Enviable Lifestyle of the Working Artist

Carolyn Edlund is Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. She is also the Founder of Artsy Shark, a forum that targets artists AS small business owners with marketing and sales tips. Carolyn flips a lot of the concerns artists may have about growing their careers as a business into positive opportunities for full artistic expression. Her emphasis on the lifestyle of the artist as one of glamour and freedom is insightful and balanced by the call for creating a skill set to further one's deepest professional aspirations.Topics Include:The fine arts vs. arts & crafts barrierArt for its own sake vs. art as a businessHow artists build a business without sacrificing their craftHow "repeat business builds business"The catch-22 of selling out for money or not being good enough for itThe artists' enviable lifestyle of glamour & freedomReferring to all customers as collectorsBranding: How artists create their brandMarketing: How it has changed - keeping up with the timesEssential marketing tools & skills for artistsScalability: managing audience growthThe opportunity of technology for fine art and business scale: 3D Printing, Laser Cutters, etcListen now, or download and take this 40min episode with you on your phone or mobile device.The Arts Business Institute is at artsbusinessinstitute.org and Artsy Shark at artsyshark.comIf you find this content valuable and want to foster even more material like this, even a modest donation is meaningful: click here.