The Equestrian Travel Association: Purpose, Standards, and the Road Ahead - Horses in the Morning

In this episode, Meghan dives into the heart of the Equestrian Travel Association (ETA), tracing its journey from a big idea to a refined mission focused on ethics, credibility, and horse welfare. While the goal has always been to support outfitters and ranches, the ETA is getting more intentional about quality over quantity, prioritizing honest business practices and exceptional experiences. It’s a candid look at why professional standards and thoughtful curation matter in the world of travel, setting the stage for what’s to come this year on Galloping Getaways. If you're passionate about doing equestrian travel the right way, this conversation is the perfect place to start. Listen in...HORSES IN THE MORNING Episode 3873 – Show Notes & Links:Host: Meghan Brady of the Equestrian Travel AssociationPresenting Sponsor: Equestrian Travel Association | Facebook | InstagramGuest: Glenn the GeekTime Stamps:00:58 - ETA mission, standards, and updates02:23 - Glenn joins, ETA direction03:40 - Move from big directory to curated selection05:19 - ETA history, starting in 201107:09 - Megan’s story and why ETA began08:19 - Trend toward unique travel experiences10:19 - Shift to “Michelin star” vetting12:33 - Staff care, customer service discussed13:38 - Plans for Portugal curated trips14:45 - Megan’s travel bucket list16:42 - Seeking Asia travel recommendations17:40 - New website, personalized trip planning18:41 - Tips for first-time horse travelers20:54 - Podcast future, more trip stories21:43 - Responsible travel, ethics