The ESPN layoffs — and the media impact of LeBron to the Sixers

Episode 643 of the Sports Media Podcast with Richard Deitsch features a roundtable with Austin Karp, the media writer for Sports Business Journal and Jane McManus, an editor at Storied Sports and the author of "The Fast Track: Inside the Surging Business of Women’s Sports." In this podcast Karp and McManus discuss the ESPN layoffs; why they happened; ESPN once being in more than 100 million and now being in a touch below 55 million; Linda Cohn having a great take and mentioning 150 people behind the scenes; why people still care about ESPN still in 2026; what is the ESPN fundamental brand; institutional stalwarts such as Stephanie Bell and David Lloyd being part of this; WNBA Commissioner Cathy Engelbert faces the press; what LeBron going to Philadelphia mean from a media perspective; the NBA's thinking on opening night and Christmas Day; the World Cup final between Spain and Argentina drawing an audience of nearly 63 million across English and Spanish broadcasts for the Final and Fox averaged 7.737 million viewers for the 104 broadcasts on Fox, FS1 and Tubi;  ESPN’s cost structure and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more.