EPISODE · Sep 14, 2024 · 39 MIN
The Essential Guide to Brand Scalability
from Drink Up · host Samuel Anderson
In this conversation, Samuel Anderson and Shane Lohman discuss the intricacies of scaling a brand in the beverage industry. They emphasize the importance of focusing on core products, understanding the roles of suppliers and distributors, and the necessity of building a strong brand identity. The discussion also highlights the significance of market testing, gathering feedback, and having a clear financial strategy to ensure successful brand development and scalability.
What this episode covers
In this conversation, Samuel Anderson and Shane Lohman discuss the intricacies of scaling a brand in the beverage industry. They emphasize the importance of focusing on core products, understanding the roles of suppliers and distributors, and the necessity of building a strong brand identity. The discussion also highlights the significance of market testing, gathering feedback, and having a clear financial strategy to ensure successful brand development and scalability.
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The Essential Guide to Brand Scalability
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