The Estie Bestie on trademarks and patents - EP#13, SE:2024

Send us Fan MailEpisode #13 // Season:2024In this conversation, we meet with the Estie Bestie, Athena and  discuss Athena's role as as a business owner in the beauty industry. We touch on topics such as trademarks, patents, and the importance of collaboration over competition. In this conversation, Athena, Becca, Erin, and Luba discuss the unethical practices and lack of ethical standards in the beauty industry. They talk about their personal experiences with dishonest competitors, unprofessional behavior at trade shows, and the importance of standing up for oneself. They also touch on the challenges faced by women in the industry and the need for more ethical business practices. Overall, the conversation highlights the need for transparency, integrity, and support within the beauty industry. Time stamps:00:00 Introduction to Athena, the Estie Bestie03:00 Trademarks and Patents in the Beauty Industry07:28 Dealing with Unsupportive Individuals09:28 Collaboration vs. Competition13:06 Building Supportive Relationships16:11 Success and Challenges in the Beauty Industry20:09 Dealing with Dishonest Competitors21:44 Unprofessional Behavior at Trade Shows26:02 Challenges Faced by Women in the Industry29:07 The Importance of Transparency and Integrity32:17 Creating a More Ethical Beauty Industry39:48 ConclusionFind Athena online here: https://theestiebestie.com/Support the show-----Our intro and outro music is made by Ashley from Lullaby The Fear Podcast. Listen to Lullaby here: https://lullabythefearpodcast.com/Special offer on Chippendale tickets! Use code BRYGHT25 for 25% off tickets to The Chippendales on Ticketmaster.Use code BRYGHT25 to get 25% OFF your tickets now!Sign up for Emails: https://promotions.lpage.co/campaigns/2789115See our trade show schedule: https://bryghtenup.com/pages/eventsFree online webinars: https://bryghtenup.com/pages/webinarStart Your Own Podcast for FREE With Buzzsprout Using Our Link and Get $20!! https://www.buzzsprout.com/?referrer_id=739373Follow us on social media @betweenbothcheekspodcastEmail us at [email protected]