The Ethics of Hourly Billing with special guest Ron Baker

Special guest Ron Baker and I discuss the ethical challenges of hourly billing.The Ethics of Hourly Billing with special guest Ron BakerSpecial guest Ron Baker and I discuss the ethical challenges of hourly billing.Today I’ve got a very special episode of Ditching Hourly for you. I'm joined by value pricing pioneer, Ron Baker to discuss the ethical challenges of hourly billing.Ron is a recovering CPA who began value pricing in 1989. He’s the author of seven best-selling books, including: Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. He’s the founder of pricing think-tank VeraSage Institute and a radio talk-show host on the VoiceAmerica.com show: The Soul of Enterprise.Just to give you a taste, here are some of the killer quotes Ron shares:“A service that’s guaranteed is worth more than a service that’s not.”“Would you want to get on a plane and be charged $4/min retroactively?”“Prescription without diagnosis is malpractice.”“If we don’t think we’re worth it, how will our customers ever believe we’re worth it?”LINKSRon Baker on TwitterImplementing Value PricingPricing On PurposeVerasage InstituteExtraordinary Guarantees : A New Way to Build Quality Throughout Your Company & Ensure Satisfaction for Your Customers"Bugs" Burger Bug Killers, Inc.The Backwards BicycleThe Soul Of Enterprise ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.