The Ethos Podcast (Episode 4) - Is it time to provoke pharma’s marketing playbook?

In this episode, Dr Nick Broughton is joined by guest Paul Simms to put pharmaceutical marketing under the spotlight and question whether it is time to provoke our marketing playbook. If you've ever felt like pharma marketing could do with a shake up, this one's for you. In the discussion, they cover: 💡 What "provoking" pharma marketing means and why it's needed 📉 Where traditional marketing still delivers… and where innovation is needed ⚡ Why we are slower to evolve than other industries and how to change that 🚀 Practical ways to spark disruptive ideas and bring them to life ⚖️ How to innovate boldly inside a highly regulated environment Whether you're in medical affairs, commercial, comms, or marketing, if you're involved in promoting medicines in any way, this conversation will challenge the way you think.