The EuroLeague's Expansion Play: Exclusive with CEO Chus Bueno

EuroLeague CEO, Chus Bueno, outlines his vision for transforming European basketball through a franchise model, league expansion and a direct-to-consumer strategy. He discusses the EuroLeague's valuation, why investors are lining up for new franchises, and how the organisation plans to unlock the value of its 65 million fans. Chus also shares his perspective on the NBA's ambitions in Europe, whether cooperation is still possible, and why he believes the EuroLeague remains the strongest platform for growing basketball across the continent.Key Points:Can the EuroLeague's new franchise model unlock significant value and accelerate the growth of basketball across Europe? Should the EuroLeague and NBA work together in Europe, or is competition between two rival leagues inevitable? Why are investors willing to pay significant expansion fees for EuroLeague franchises despite the NBA's plans for the market? How can a direct-to-consumer strategy help the EuroLeague better monetise its fan base and close the gap with other major sports properties?