The European Founder in Latin America: What I Got Wrong and What Surprised Me episode artwork

EPISODE · Apr 25, 2026 · 5 MIN

The European Founder in Latin America: What I Got Wrong and What Surprised Me

from Finance Tech Brief By HackerNoon · host HackerNoon

This story was originally published on HackerNoon at: https://hackernoon.com/the-european-founder-in-latin-america-what-i-got-wrong-and-what-surprised-me. I spent a week in Brazil this month, working from our local office, meeting merchants and talking to the team on the ground. Check more stories related to finance at: https://hackernoon.com/c/finance. You can also check exclusive content about #fintech, #latam, #lafinteca, #brazil, #ceo-insights, #dmytro-rukin, #european-founder, #good-company, and more. This story was written by: @lafinteca. Learn more about this writer by checking @lafinteca's about page, and for more stories, please visit hackernoon.com. I spent a week in Brazil this month, working from our local office, meeting merchants and talking to the team on the ground.

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