The 'European Pet Market' Doesn't Exist, and Other Lessons from Interzoo 2026

Think the European pet market is one big, unified thing? Think again. Recorded live from Interzoo 2026, the world's largest pet industry event, this episode of Barking Mad explores the cultural, economic, and behavioral differences shaping pet ownership around the globe. Join Jordan Tyler as she sits down with pet industry leaders from Europe and beyond to discuss everything from pet humanization and retail trends to sustainability and emerging markets. The result is a fascinating look at how local realities (not just global assumptions!) are shaping the future of pet care. Episode sponsored by Kallman Worldwide, Inc.Helpful Links 📰 Explore insights about Europe’s pet care markets from BSM Partners’ expert team:Paws auf Deutschland: Insights into the German Pet MarketHow EU and US Perspectives Diverge on ‘Organic’ ClaimsFrom Generation to Generation: Why Family Businesses Keep Italy ThrivingFor pet professionals tuning in ➡️ International Regulatory Divergence: Exports at Risk🎧 Learn more about independent pet retail and challenges the channel is facing in the United States: https://bsmpartners.net/barking-mad-podcast/candid-conversations-from-the-superzoo-show-floor-celebrating-neighborhood-pet-store-day🐕 Read more about Interzoo 2026 and future events here: https://www.interzoo.com/en🇺🇸 Learn more about Kallman Worldwide, Inc.: https://www.kallman.com/tag/kallman-worldwide/Show Notes 00:00 – Welcome to Interzoo 2026: The World's Largest Pet Trade Show02:02 – Stepping Inside the USA Pavilion04:03 – How Big Is Interzoo, Really?06:18 – Where the Dog Sleeps: Measuring Pet Humanization11:17 – Eastern Europe, the Baltics & Rising Pet Industry Powerhouses13:56 – Lithuania's Pet Retail Landscape and the Return of Personal Relationships19:08 – Emerging Markets, Sustainability & The Future of Global Pet Food26:11 – Premium Pet Parenting and the Rise of Lifestyle Brands28:06 – Building a Pet Food Business During Wartime30:07 – What Interzoo Taught Us About the Global Pet Industry30:54 – Key Takeaways & Stay Tuned!

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This episode was published on June 17, 2026.

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